Search Engine Optimization

What is search Engine Optimization of a website?

Search Engine Optimization, known is short as SEO and a relatively globally common term used. Search Engine Optimization of a website means to build a website in a way that every page of your site can be search as easy as possible with the help of accurate and very right keyword. So, every page of your website needs to be mapped and indexed in such way. Users should be able to search the needed content on any page of the website with the appropriate keywords. This is the only key to success for the validity and long term visit to a website. You do this and your business is sky rocketed. This also helps in keeping up with your existing clients as well as getting more new clients. The more traffic you generate the more it benefits your website.

How do you collect major ‘Cool’ keywords?

It would not be hard for anyone to make out one or two accurate keywords. After that you can search some great online keyword search tools like ‘Google Ad words Keyword Tool’ and ‘McDar keyword Analysis Tool’ and a whole bunch of free and paid services are there.

Check out this link to view best available online tools on web:

http://www.seocompany.ca/tool/8-keyword-suggestion-tools.html

Keyword Optimization

This term is the whole game where real brains are needed. From ‘Keyword Optimization’ we mean choosing the correct keywords. It the most essential factor of SEO. Mostly it happens that people quickly think of a few relevant keywords and optimize the website on it and feeds in to the search engines. Just like that! Well it’s not.

Results are not-so-good ranking or so-so. You need to spend an effort some time on searching and choosing the keywords which are exactly questioned to the website. If you can’t figure it out just add some brains in to it. You can ask your fellows and colleagues so that every one comes up with different keywords. Finally listing them all and figuring out the right ones. This brain storming sometimes lead you to a level of accuracy, so don’t rush things into mislead results. Do not worry if the list becomes too long. In fact it is good plus you can always remove some excess keywords later. You can also get different effective keywords by putting medium-common keywords per page and squeeze out a list of keywords by putting less popular keywords in to your optimization tool. It’s a monotonous effort but it’s worthwhile.